CONTRIBUTOR SHUTTERSTOCK LICENSE
Customers pay to license an image, and a portion of this payment (in Shutterstock’s case 15-40%) goes to the creative who provided the intellectual property. In these cases, the commercial interests of licenser, licensee and creative are straightforward. Media content licensing services such as Shutterstock take contributions from photographers and artists and make them available for third parties to license.
Old contributor model, meet computer vision No, the Lensa AI app technically isn’t stealing artists' work – but it will majorly shake up the art world One approach from photo licensing service Shutterstock goes some way towards addressing the issue. Many are now asking if it’s possible to compensate creatives whose art is used in this way. It’s becoming difficult for artists to promote their work online without contributing infinitesimally to the creative capacity of generative AI. To further complicate things, although intellectual property law guards against the misappropriation of individual works of art, this doesn’t extend to emulating a person’s style.
It’s safe to say artists aren’t impressed. As a result, they often generate outputs that resemble real artists’ work and style. Text-to-image artificial intelligence systems such as DALL-E 2, Midjourney and Stable Diffusion are trained on huge amounts of image data from the web. Is imitation the sincerest form of flattery, or theft? Perhaps it comes down to the imitator.
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